The post Metaplanet’s Bitcoin Japan Announces Plan To Scoop Up Coins Despite Market Downturn appeared on BitcoinEthereumNews.com.
Bitcoin Japan, a subsidiary of Asia’s answer to Strategy, Metaplanet, has announced it entered into a financing agreement to start buying the leading cryptocurrency for its treasury. The Tokyo-based, publicly-listed company said Thursday that it had approved a convertible bond deal with EVO Fund to raise 9.66 billion yen ($59.5 million). The deal will see the company spend over 662 million yen — or over $4 million — on its first Bitcoin transaction. Bitcoin Japan works on Bitcoin-related media, data platforms and events to promote the understanding of the leading cryptocurrency in Japan and “contribute to the development of its ecosystem globally,” according to its website. Its parent company, Metaplanet, is a publicly-traded company following in the footsteps of Nasdaq-listed Strategy — formerly MicroStrategy — by buying and holding Bitcoin on its balance sheet. It first started buying the asset in 2024. Metaplanet is one of the biggest Bitcoin treasuries in the world, with 43,000 digital coins worth over $2.8 billion in its coffers. Its stock is currently down over 50% year-to-date. JUST IN: 🇯🇵 Japan Public company Bitcoin Japan Corporation has raised $60 million through convertible bonds, allocating $4.08 million to make its first buy for their BTC treasury 👀 BULLISH 🚀 pic.twitter.com/gn7hihxJ68 — Bitcoin Magazine (@BitcoinMagazine) July 17, 2026 Treasury woes Bitcoin Japan’s announcement comes as treasury companies see their stock slide. Last year, the business model of buying and holding Bitcoin and other digital assets with spare cash suffered with a plunge in crypto prices. Strategy, the biggest and oldest Bitcoin treasury, has seen its Nasdaq-listed stock nosedive by nearly 80% over the past year. Little known publicly traded companies in 2025 rushed to announce they were buying digital assets in a hope to boost their stock prices. The strategy worked but since the market downturn, a…