The post Verb Technology transforms into TON Strategy Co. and Toncoin becomes a treasury reserve appeared on BitcoinEthereumNews.com.
Verb Technology Company, Inc. (Nasdaq: VERB) has closed a PIPE (Private Investment in Public Equity) of 558 million dollars and initiates the rebranding to TON Strategy Co. The company’s new treasury asset is Toncoin (TON), the native token of The Open Network, the blockchain integrated with Telegram. For the first mention of TON, refer to the official documentation of The Open Network for technical details and consensus mechanisms. The operation, announced on August 8, 2025, involved the participation of over 110 institutional and crypto-native investors, outlining a new liquidity management scenario for a U.S. public company. In this context, the use of $TON as the primary treasury reserve represents a signal of strategic positioning. According to data collected by market analysts who follow crypto treasury operations, the transaction was completed with the indicated raising of 558 million and the issuance of approximately 58.7 million shares, making it one of the most significant crypto PIPEs of 2025. Industry observers also note that oversubscribed structures with over one hundred investors typically require stricter disclosure and risk management policies to ensure governance and transparency during execution. Financial Operation: Key Numbers and Players Amount: 558 million dollars (PIPE upsized and oversubscribed) Structure: issuance of approximately 58.7 million common shares Date: announced on August 8, 2025 Lead: Kingsway Capital; anchor: Vy Capital, Blockchain.com, Ribbit Capital and Graticule (GAMA) Other participants: CMCC Global, Pantera, MEXC Ventures, ParaFi Capital, Luxor Capital, Arrington Capital, Animoca, Kraken, BitGo, Primitive Ventures, FalconX, Orbs Group, The Open Platform (TOP), TVM Ventures, Kenetic, Hivemind Capital, UNCAP, Pacific Coast Venture Partners and others Advisor/Placement: Cohen & Company Capital Markets Legal: Perkins Coie LLP and Reed Smith LLP The price per share, the implied valuation, and the dilutive impact have not been disclosed. That said, the oversubscribed nature of the PIPE suggests strong interest…